Why Beefmasters?

Our family has been following a very balanced approach to cattle selection for more than 80 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed interest in practical and productive cattle and a focus on economics rather than aesthetics.

Breeders sometimes ask, “Why Beefmasters?” It’s an important question because these wonderful cattle often don’t get enough credit for all the subtle things they do so magnificently. Following are a few of the things that make Beefmasters truly unique in beef cattle production.

On the Ranch

  • Low-maintenance females
  • Gentle and responsive handling
  • Excellent mother cows
  • Heat, disease and insect resistance
  • Longevity
  • Built-in heterosis
  • Outstanding replacements

In the Beef Chain

  • High weaning weights
  • Fast-growing yearlings
  • Low sickness and death loss
  • Incredible feed conversion
  • Long-feed efficiency
  • Grade and yield
  • Lean, tender and tasty BEEF

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