2023 bull sale averages $6101

Press release

Isa Beefmasters LLC’s 62nd Beefmaster Bull Sale was held on Oct. 7, 2023, in San Angelo, Texas, with 37 buyers from 11 U.S. states and five states in Mexico taking home 122 Beefmaster bulls at an average of $6101. Isa’s President, Lorenzo Lasater, stated the sale was their highest average to date, with excellent demand for good Beefmaster genetics. Auctioneer Joe Goggins of Billings, MT, sold the 122 bulls in the blistering time of 2 hours, 15 minutes.

The high-selling bull, L Bar 1098, sold to Jose Rodriguez of Aguas Calientes, Mexico, for $16,000. This awesome young herd sire prospect is the son of L Bar Momentum and L Bar 3404 and was one of at the top performers in the offering. He is headed for immediate collection at Elgin Breeding Service before being exported to Mexico.

Jose Rodriguez of Mexico bought the 2023 high-selling bull, L Bar 1098.

The second high-selling bull, L Bar 1095, sold to Holmes Ranch of Decatur, TX, for $12,500. This excellent bull was another top performer and sired by L Bar 4519. It is worth noting that both high sellers are sons or grandsons of the great L Bar En Fuego, who sold in this sale in 2011. He has sired many high sellers since, and now his descendants are ringing the bell. A truly remarkable genetic line.

Volume buyers included: Corona Ranch, FL—17, Diamond and a Half, NM—12, Wedgeworth Clan, TX—9, Alamo Ranch, NM—8, Lykes Brothers, FL—8, A. Duda and Sons, FL—8.

Semen and Embryo agreements were also made with buyers from Mexico, Costa Rica and Venezuela. Additionally, private treaty females were purchased by buyers in two Mexican states.

Current Isa president, Lorenzo Lasater, and his sister and partner, Isabel Hernandez, represent the fourth generation of the family dedicated to breeding performance Beefmaster genetics. The breed was founded by their grandfather Tom Lasater in 1937. This year marks the 86th anniversary of the breed. It is also the 131st anniversary of the L Bar brand, first used by Ed Lasater in 1892 in South Texas. It has been used continuously since then by five generations of the family in Texas and Mexico.

Isa Beefmasters is very proud to announce that Lorenzo’s son Beau Lasater has joined the team. The fifth generation of the family’s Beefmaster project is in place, and the sixth generation is on the ground.

According to Lorenzo, “This set of bulls represents over 80 years of consistent, balanced selection for economically viable cattle. These bulls will produce excellent feeder calves and replacement heifers in any environment, but especially the tougher ones. With more pounds at weaning, lower input costs, more longevity and the best mother-cow on the planet, Beefmasters can’t be beat.”

Beau Lasater, Lorenzo Lasater and ranch foreman Todd Bannert

The Lasater family would like to extend their heartfelt thanks to everyone in attendance, especially the many repeat customers, including several second-generation buyers. We are already working hard to bring you our 63rd set of Beefmaster bulls on October 5, 2024.

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