2024 bull sale averages $7434

Press release

Isa Beefmasters LLC’s 63rd Beefmaster bull sale was held October 5th in San Angelo, Texas. It was an excellent sale, with 29 buyers from six U.S. states and Mexico taking home 82 Beefmaster bulls at an average of $7434. Isa President Lorenzo Lasater stated the sale was their highest average to date, with excellent demand for good Beefmaster genetics. Auctioneer Joe Goggins of Billings, MT, sold the 82 bulls in the blistering time of 1 hour, 40 minutes.

The high-selling bull, L Bar 3129, sold to San Pedro Beefmasters of Texas for $25,000. This awesome young herd-sire prospect is the son of L Bar 7301 and L Bar 1205 and was one of the overall top performers in the offering.  He is headed for immediate collection at Elgin Breeding Service.

L Bar 2081 was one of the high-selling bulls in the company’s 63rd bull sale.
The second high-selling bull, L Bar 2503, sold to Marcelo Madro of Mexico for $17,000. This excellent bull was another top performer and sired by L Bar 9456. It is worth noting that both high sellers are sons or grandsons of the great L Bar En Fuego, who sold in this sale in 2011. He has sired many high sellers since, and now his descendants are ringing the bell. A truly remarkable genetic line.

Volume buyers included: Diamond and a Half, NM – 9; Jody Wedgeworth, TX – 9; Seminole Tribe, FL – 7; Kellis Ranch, AZ – 7; Lykes Brothers, FL – 6; Rafter T, FL – 6.

Current Isa president Lorenzo Lasater and his sister and partner, Isabel Hernandez, represent the fourth generation of the family dedicated to breeding performance Beefmaster genetics. The breed was founded by their grandfather, Tom Lasater, in 1937.  This year marks the 87th anniversary of the breed. It is also the 132nd anniversary of the L Bar brand, which was first used by Ed Lasater in 1892 in South Texas. It has been used continuously since by five generations of the family in Texas and Mexico.

According to Lorenzo, “This set of bulls represents over 87 years of consistent, balanced selection for economically viable cattle. These bulls will produce excellent feeder calves and replacement heifers in any environment, but especially the tougher ones. With more pounds at weaning, lower input costs, more longevity and the best mother-cow on the planet, Beefmasters can’t be beat.”

Beau Lasater, Lorenzo Lasater and ranch foreman Todd Bannert
The Lasater family would like to extend their heartfelt thanks to everyone in attendance, especially the many repeat customers, including several second- and third-generation buyers. We are already working hard to bring you our 64th set of Beefmaster bulls on October 4, 2025.

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