Isa Beefmasters LLC held its 65th Beefmaster Bull Sale on October 3rd in San Angelo, Texas. Beefmasters’ largest one-brand sale was outstanding, with 43 buyers from six U.S. states and Mexico taking home 109 Beefmaster bulls at an average of $9,378. Isa President Lorenzo Lasater stated the sale was their second-highest average ever, with excellent demand for quality Beefmaster genetics. Auctioneer Joe Goggins of Billings, Montana, sold the bulls in a blistering time of two hours.

High Sellers & Volume Buyers

The high-selling bull, L Bar 4507, sold to Joe Bustmante of Texas for $19,000. This awesome young herd-sire prospect is the son of L Bar 1093 and L Bar 2639 and is the top overall performer in the offering. He boasts an incredible EPD profile, with all 17 EPDs in the top 50% of the breed and nine at 15% or better.

The two second-high-selling bulls each brought $16,000: L Bar 5353 to Lykes Brothers of Florida and L Bar 5704 to Virgil Wedgeworth of Texas.

Volume buyers included Kellis Ranch, AZ – 10; Rollins Ranch, FL – 10; and Ray Corona, FL – 7.

Beefmasters’ History

Lasater and his sister and partner, Isabel Hernandez, represent the fifth generation of the family dedicated to breeding performance Beefmaster genetics. The breed was founded by their grandfather, Tom Lasater, in 1937. This year marks the 89th anniversary of the breed. It is also the 134th anniversary of the L Bar brand, which was first used by Ed Lasater in 1892 in South Texas. The brand has been used continuously by six generations of the family in Texas and Mexico.

According to Lasater, “This set of bulls represents over 89 years of consistent, balanced selection for economically viable cattle. These bulls will produce excellent feeder calves and replacement heifers in any environment, but especially the tougher ones. With more pounds at weaning, lower input costs, more longevity and the best mother-cow on the planet, Beefmasters can’t be beat.”

To learn more about Isa’s Bull Performance Test and Sale, click here.

The Lasater family would like to extend their heartfelt thanks to everyone in attendance, especially the many repeat customers, including several second-generation buyers. We are already working hard to bring you our 66th set of Beefmaster bulls on October 2, 2027.