Why Beefmasters? Our family has been following a very balanced approach to cattle selection for more than 85 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed...
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Sustainability: Truths that stand, myths that fail By Lorenzo Lasater, President Sustainability is a word that gets thrown around a lot these days. It is defined as "the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance." This definition seems like...
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From the Fall 2023 issue of the Isa Informer Building on a Beefmaster legacy By Isabel Lasater Hernandez, Vice President A 1994 article in The Cattleman magazine called our dad, Laurie, “the Conservative Keeper of the Flame.” An interesting premise at the time, the term has gained even more...
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Click the following links below to download past issues of the Isa Informer newsletter. You will need Adobe Acrobat 8.0 shareware to view these PDFs. Fall 2023 Otoño 2023 en español Spring 2023 Primavera 2023 en español Fall 2022 Otoño 2022 en español Spring 2022 Primavera 2022 en español Fall...
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A Treasure Trove of Beefmaster History I was recently visiting my friend Derek Frenzel, and he shared an incredible piece of history. Ronnie Ranley, a longtime Beefmaster breeder and friend, died in 2016. His wife, Lonnie, gave a binder to Derek following Ronnie's death. It contains almost every FBA newsletter...
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