Why Beefmasters? Our family has been following a very balanced approach to cattle selection for more than 80 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed...View More
Sustainability: Truths that stand, myths that fail By Lorenzo Lasater, President Sustainability is a word that gets thrown around a lot these days. It is defined as "the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance." This definition seems like...View More
From the Fall 2021 issue of the Isa Informer Deploy population genetics to improve herd By Lorenzo Lasater, President At Isa Beefmasters, we view females in the herd a little differently: Rather than being a collection of fancy individuals, they are integral parts of the larger factory. This well-oiled machine...View More
Click the following links below to download past issues of the Isa Informer newsletter. You will need Adobe Acrobat 8.0 shareware to view these PDFs. Spring 2022 Primavera 2022 en español Fall 2021 Otoño 2021 en español Spring 2021 Primavera 2021 en español Fall 2020 Otoño 2020 en español Spring...View More
A Treasure Trove of Beefmaster History I was recently visiting my friend Derek Frenzel, and he shared an incredible piece of history. Ronnie Ranley, a longtime Beefmaster breeder and friend, died in 2016. His wife, Lonnie, gave a binder to Derek following Ronnie's death. It contains almost every FBA newsletter...View More
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