Why Beefmasters?

Our family has been following a very balanced approach to cattle selection for more than 80 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed interest in practical and productive cattle and a focus on economics rather than aesthetics.

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Sustainability: Truths that stand, myths that fail

Sustainability is a word that gets thrown around a lot these days. It is defined as “the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance.” This definition seems like an awfully good description of what cow-calf producers do every day.

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Isa Informer

A dogged pursuit of economically vital traits defines the creation of the Beefmaster breed. My grandfather Tom Lasater crafted the Beefmaster breed under the guidance of his own Lasater Philosophy, or the Six Essentials, an economical roadmap for the selection of beef cattle.

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Past Issues

Click the following links below to download past issues of the Isa Informer newsletter. You will need Adobe Acrobat 5.0 shareware to view these PDFs.

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Blog

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