Our family has been following a very balanced approach to cattle selection for more than 80 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed interest in practical and productive cattle and a focus on economics rather than aesthetics.View More
Sustainability is a word that gets thrown around a lot these days. It is defined as “the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance.” This definition seems like an awfully good description of what cow-calf producers do every day.View More
From the Fall 2017 issue of the Isa Informer
You hear it every day: “It’s a global market.” That could not be truer in the beef industry today. The free movement of money, information and hyper-efficient logistics have truly brought the beef industry into the modern age.View More
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