Why Beefmasters? Our family has been following a very balanced approach to cattle selection for more than 80 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed...
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Sustainability: Truths that stand, myths that fail By Lorenzo Lasater, President Sustainability is a word that gets thrown around a lot these days. It is defined as "the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance." This definition seems like...
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From the Spring 2021 issue of the Isa Informer Extreme conditions no match for Beefmasters By Lorenzo Lasater, President One of the most gratifying things in cattle breeding is effecting desired improvement in phenotype and performance. One of the best tools at our disposal, and one which is often overlooked,...
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Click the following links below to download past issues of the Isa Informer newsletter. You will need Adobe Acrobat 8.0 shareware to view these PDFs. Spring 2021 Primavera 2021 Fall 2020 Otoño 2020 en español Spring 2020 Primavera 2020 en español Fall 2019 Otoño 2019 en español Spring 2019 Primavera...
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A Treasure Trove of Beefmaster History I was recently visiting my friend Derek Frenzel, and he shared an incredible piece of history. Ronnie Ranley, a longtime Beefmaster breeder and friend, died in 2016. His wife, Lonnie, gave a binder to Derek following Ronnie's death. It contains almost every FBA newsletter...
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