Why Beefmasters? Our family has been following a very balanced approach to cattle selection for more than 85 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed...
View MoreSustainability: Truths that stand, myths that fail By Lorenzo Lasater, President Sustainability is a word that gets thrown around a lot these days. It is defined as "the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance." This definition seems like...
View MoreFrom the Spring 2024 issue of the Isa Informer The Lasater Philosophy celebrates its 52nd year By Isabel Lasater Hernandez, Vice President Editor’s note: Through various conversations with Mom and Dad, I was able to piece together a time line of The Lasater Philosophy of Cattle Raising journey, which has...
View MoreClick the following links below to download past issues of the Isa Informer newsletter. You will need Adobe Acrobat 8.0 shareware to view these PDFs. Spring 2024 Primavera 2024 en español Fall 2023 Otoño 2023 en español Spring 2023 Primavera 2023 en español Fall 2022 Otoño 2022 en español Spring...
View MoreA Treasure Trove of Beefmaster History I was recently visiting my friend Derek Frenzel, and he shared an incredible piece of history. Ronnie Ranley, a longtime Beefmaster breeder and friend, died in 2016. His wife, Lonnie, gave a binder to Derek following Ronnie's death. It contains almost every FBA newsletter...
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