Why Beefmasters? Our family has been following a very balanced approach to cattle selection for more than 85 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed...
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Sustainability: Truths that stand, myths that fail By Lorenzo Lasater, President Sustainability is a word that gets thrown around a lot these days. It is defined as "the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance." This definition seems like...
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From the Spring 2026 issue of the Isa Informer Lasater created Six Essentials for efficiency, profit By Sergio Riveron, Latin America Sales With this brief article, we aim to explain why L Bar Beefmaster genetics—the brand of the founding family of the Beefmaster breed—are the ideal choice for producing beef...
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Click the following links below to download past issues of the Isa Informer newsletter. You will need Adobe Acrobat 8.0 shareware to view these PDFs. Spring 2026 Primavera 2026 en español Winter 2026 Invierno 2026 en español Fall 2025 Otoño 2025 en español Spring 2025 Primavera 2025 en español Fall...
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A Treasure Trove of Beefmaster History I was recently visiting my friend Derek Frenzel, and he shared an incredible piece of history. Ronnie Ranley, a longtime Beefmaster breeder and friend, died in 2016. His wife, Lonnie, gave a binder to Derek following Ronnie's death. It contains almost every FBA newsletter...
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