Isa Beefmasters LLC held its 64th Beefmaster Bull Sale on October 4th in San Angelo, Texas. Beefmasters’ largest one-brand sale was outstanding, with 32 buyers from eight U.S. states and Mexico taking home 103 Beefmaster bulls at an average of $10,165. Isa President Lorenzo Lasater stated the sale was their highest average to date, with excellent demand for quality Beefmaster genetics. Auctioneer Joe Goggins of Billings, Montana, sold the bulls in a blistering time of 2 hours, 10 minutes.

The high-selling bull, L Bar 3544, sold to William Richey of Florida for $25,000. This awesome young herd-sire prospect is the son of L Bar 9537 and L Bar 0475 and is the top overall performer in the offering.  He boasts an incredible EPD profile, with all 17 EPDs in the top 50% of the breed and nine at 15% or better.

The two second-high-selling bulls each brought $17,000: L Bar 3510 to Lykes Brothers of Florida and L Bar 3527 to Tyler Blackmon of Alabama. Both sires are also extreme top performers and descendants of L Bar 4519, a son of the great L Bar En Fuego, who sold in this sale in 2011. En Fuego has sired many high-sellers since, and now his descendants are ringing the bell. A truly remarkable genetic line.

Volume Buyers

Volume buyers included Ray Corona, FL – 10; Diamond and a Half, NM – 10; Rollins Ranch, FL – 10; Goff Ranch, AZ – 8; and Kellis Ranch, AZ – 7.

Lasater and his sister and partner, Isabel Hernandez, represent the fifth generation of the family dedicated to breeding performance Beefmaster genetics. Their grandfather, Tom Lasater, founded the breed in 1937. This year marks the 88th anniversary of the breed. It is also the 133rd anniversary of the L Bar brand, which was first used by Ed Lasater in 1892 in South Texas. The brand has been used continuously by six generations of the family in Texas and Mexico.

Beefmasters’ History

According to Lasater, “This set of bulls represents over 88 years of consistent, balanced selection for economically viable cattle. These bulls will produce excellent feeder calves and replacement heifers in any environment, but especially the tougher ones. With more pounds at weaning, lower input costs, more longevity and the best mother-cow on the planet, Beefmasters can’t be beat.”

The Lasater family would like to extend their heartfelt thanks to everyone in attendance, especially the many repeat customers, including several second- and third-generation buyers. We are already working hard to bring you our 65th set of Beefmaster bulls on October 3, 2026.