Why Beefmasters? Our family has been following a very balanced approach to cattle selection for more than 85 years. We call our road map the Six Essentials, and we have tried doggedly to share it with anyone who will listen for three generations. So it’s refreshing to see a renewed...
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Sustainability: Truths that stand, myths that fail By Lorenzo Lasater, President Sustainability is a word that gets thrown around a lot these days. It is defined as "the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance." This definition seems like...
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From the Fall 2025 issue of the Isa Informer Sorting out the bull in the coffee shop chatter By Lorenzo Lasater, President We’ve all heard the rancher bragging at the coffee shop—we’ll call him Mr. Coffeeshop—about how much his black calves brought per pound. The American Angus Association has done...
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Click the following links below to download past issues of the Isa Informer newsletter. You will need Adobe Acrobat 8.0 shareware to view these PDFs. Fall 2025 Otoño 2025 en español Spring 2025 Primavera 2025 en español Fall 2024 Otoño 2024 en español Spring 2024 Primavera 2024 en español Fall...
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A Treasure Trove of Beefmaster History I was recently visiting my friend Derek Frenzel, and he shared an incredible piece of history. Ronnie Ranley, a longtime Beefmaster breeder and friend, died in 2016. His wife, Lonnie, gave a binder to Derek following Ronnie's death. It contains almost every FBA newsletter...
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