From the Spring 2025 issue of the Isa Informer
While problems stemming from the hyperfocus on growth become more readily apparent, Beefmaster breeders rest easy knowing our cattle achieve success due to our balanced founding principles. Beefmasters are completely unique in that they are the only beef breed with a guiding production philosophy.
As Tom Lasater said, “I sat down and listed what I thought was essential in a good beef animal. I boiled 25 traits down to six. There’s no way to get along without any one of them.” We talk about the Six Essentials™ a lot, but what do they really mean?
Disposition—Gentle cattle are cheaper to manage, sell better, breed better, feed better and calve easier. Cull any animal displaying problematic behavior and their offspring because this trait is highly heritable. As a result the herd will be gentle, intelligent and responsive.
Weight—Of obvious importance—ranchers sell pounds. Weight is another highly heritable trait. We select for cattle that produce optimum (not necessarily maximum) weight with minimum input.
Conformation—This refers to the visual appraisal of a live animal with regard to carcass merit. We select for long, trim, well-muscled bulls, and smooth, feminine cows that meet industry demands. Cattle must be physiologically equipped to do their job, with proper feet and legs, udders, and the correct size for their environment.
Hardiness—It is critical for cattle to be able to thrive under tough conditions. Beefmasters excel in calf livability, low death loss, low maintenance costs and resistance to disease and parasites. These things give us an important competitive edge over our competition.
Milk Production—Next to genetics, milk production is the single most important factor in weight. When asked to describe the perfect cow, Tom Lasater said, “She’ll look like a cow that gives a hell of a lot of milk.”
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