Welcome to the New Cattle Industry

In this concise book, written in 1987, the authors discuss the “new cattle industry,” which began on April 2, 1980, when the prime rate in the U.S. hit 20%.

Lasater and Kingsbery predict that Tom Lasater’s ideas on genetic management and Allan Savory’s ideas on range management will be universally accepted. The book also accurately predicts that the new industry will be focused on consumer confidence, cost control and marketing.